Product Updates

New Promotions Module for Marketing Campaign Management

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The effectiveness of a promotion depends on more than the offer itself. It must be shown to the right client at the right time. As marketing activity grows, managing multiple campaigns and creating new banners becomes increasingly time-consuming. The new Promotions module expands Wifox Business Core Solution with built-in tools for creating and managing promotions within the same platform businesses already use for everyday operations.

 

Create Promotions Faster

 

Every promotion follows the same setup process, regardless of its purpose. Whether you're announcing a deposit bonus, launching a cashback offer, promoting a referral program, or preparing a seasonal campaign, the process includes:

 

  • Scheduling the campaign period

  • Selecting the target audience

  • Adding visual content

  • Activating the campaign

 

By standardizing the creation process, businesses can launch new promotions more quickly while maintaining a consistent workflow across different campaign types.

 

Reach the Right Clients

 

Not every offer should be shown to every client. New clients may be more interested in a welcome bonus, while loyal clients may respond better to service upgrade offers or exclusive account benefits.

 

Visibility can be configured using client balance or status, allowing businesses to display different offers to different target audiences without creating separate campaigns. This helps make promotional content more relevant for each client group.

 

Flexible Banner Creation

 

Visual content is a key part of every promotion. But when campaigns need to be launched quickly, creating custom banner designs for every offer isn't always practical. The system supports two workflows. Businesses can upload their own banner designs or create banners using predefined backgrounds and custom content, depending on how marketing materials are prepared.

 

Designed for Everyday Campaign Management

 

As the number of promotions grows, keeping campaigns organized becomes just as important as creating them.

 

All promotions are presented in a single view with their visibility settings, expiration dates, and assigned audiences. This makes it easier to review active promotions, update existing offers, and keep activity organized as new campaigns are launched. No complex marketing dashboards or separate external tools are required.

 

The Promotions module extends Wifox Business Core Solution beyond operational management, giving businesses built-in tools to organize promotional activity alongside their everyday operations.

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